Jorge Inchaurregui is an English/Spanish bilingual and bicultural creative professional based in Los Angeles with 25 years of experience developing award-winning brand and product campaigns for the general and U.S. Hispanic markets.
Well versed in creative positioning, concept development, copywriting, selecting talent, directing, editing and producing, Jorge’s creative work spans traditional brand and product advertising, television on-air promotions, digital, radio and print.
- Develop creative communications solutions that help companies achieve sales, business, brand, product and strategic goals
- Sales of Toyota Tundra in the Hispanic market exceeded Ford F150 for the first time ever after the 2000 Tundra campaign.
- What about Ingram Micro?
- Write communications concepts in English or Spanish that speak universally to human beings without stereotyping
- Toyota Camry and Toyota Tacoma spots written for the Hispanic market were translated into English and aired in the general market and on Saatchi & Saatchi’s international reel.
- Execute award-winning creative work on time and within budget
- On air promo awards
Jorge’s creative work extends to sculpting, masks, stop motion animation, drawing and metal work. He spent his formative years in Mexico City and went to high school and college in the U.S. He is a lifetime fan of the Miami Dolphins, enjoys deep sea fishing, great food and playing charades with his children.
“Nothing gives me greater pleasure than to be able to recommend people who I’ve enjoyed working with, and whose talents have helped me enormously in the creation of new concepts, and solutions to communications strategies. Jorge Inchaurregui is one such partner. I have worked with Jorge multiple times at Fraser Communications, where I am the Creative Director. He has helped me with my own conceptualizing and has also provided rich dramatic territories that we could exploit creatively. He seems to be an endless fountain of dramatic situations where a message can be humanly staged. That’s rare indeed. Pleasant to work with, a “good guy’ in the classic sense of “good guy-ness,” he has also helped me with cultural transcreations for the Latin market. In short: talent, attitude, a problem solver, smart, affable, team player.”
Bruce Dundore, Creative Director, Fraser Communications
“As ECD of McCann Erickson Los Angeles I pitched and won the IHOP business in 2002. At that time IHOP was missing a very large and critical part of their segment by not talking directly to Hispanics. After an exhaustive search for the right person to oversee this I was lucky enough to find Jorge Inchaurregui. From 2002 to June 2016, Jorge flawlessly brought the Hispanic voice to every piece of IHOP advertising which contributed greatly to IHOP’s status as number one in Family Dining.”
Richard Mahan, Executive Creative Director, McCann Erickson & Dailey
“As the Vice President, Marketing for IHOP I worked with Jorge for nearly 8 years on numerous projects. Jorge was our Hispanic marketing consultant and worked on extensive television, radio and print campaigns helping us understand the market, their needs, providing copy writing, translations and assistance with production and direction. We found his insights into the market along with the ability to help us produce appropriate, impactful and ultimately successful campaigns invaluable. As we evaluated the success of those efforts, our Hispanic guests became our most loyal guests coming to us at rate nearly twice that of the general population. We credit Jorge and his role in our work in helping to build those relationships. I found Jorge to be creative, thoughtful, timely in the present and future, strategic and strong on execution. He was a valuable partner in the company’s growth.”
Joe Adney Chief Marketing Officer, Black Bear Dinner
“I have had the privilege of working with Jorge for many years. Over that time I have been continually impressed with his work ethic, knowledge and creativity. Jorge’s insight into the Hispanic market is phenomenal and his understanding of his audience and his ability to create spots that resonate in the community has always been on point. Jorge is not only successful at creating outstanding original work but his ability to adapt general market spots for the Hispanic market is a unique skill that he has mastered. I have really enjoyed my time working with Jorge and highly recommend him.”
Mike Miller, Co-owner / Editor MWP