Jorge is an English/Spanish bilingual and bicultural creative professional based in Los Angeles with years of experience developing groundbreaking branding and product campaigns for major brands in the general and U.S. Hispanic markets.
Well versed in concept development, creative positioning, writing, production and post, Jorge’s creative work spans traditional brand and product advertising, television on-air promotions, online, social media, radio and print.
Jorge’s work stands alone in both languages based on his expertise in creating universal concepts that speak to the human being first and foremost.
Concepts created specifically for the Hispanic market are void of stereotypes, but rather cultural cues are embedded in the concept, selection of talent and language direction.
Jorge understands the Hispanic consumer who lives in both English- and Spanish-speaking worlds and is exposed to advertising in both languages. Well versed in supporting the brand through both languages that communicate one message, Jorge focuses on creating advertising solutions that support your business goals.
“Nothing gives me greater pleasure than to be able to recommend people who I’ve enjoyed working with, and whose talents have helped me enormously in the creation of new concepts, and solutions to communications strategies. Jorge Inchaurregui is one such partner. I have worked with Jorge multiple times at Fraser Communications, where I am the Creative Director. He has helped me with my own conceptualizing and has also provided rich dramatic territories that we could exploit creatively. He seems to be an endless fountain of dramatic situations where a message can be humanly staged. That’s rare indeed. Pleasant to work with, a “good guy’ in the classic sense of “good guy-ness,” he has also helped me with cultural transcreations for the Latin market. In short: talent, attitude, a problem solver, smart, affable, team player.”
Bruce Dundore, Creative Director, Fraser Communications
“As ECD of McCann Erickson Los Angeles I pitched and won the IHOP business in 2002. At that time IHOP was missing a very large and critical part of their segment by not talking directly to Hispanics. After an exhaustive search for the right person to oversee this I was lucky enough to find Jorge Inchaurregui. From 2002 to June 2016, Jorge flawlessly brought the Hispanic voice to every piece of IHOP advertising which contributed greatly to IHOP’s status as number one in Family Dining.”
Richard Mahan, Executive Creative Director, McCann Erickson & Dailey
“As the Vice President, Marketing for IHOP I worked with Jorge for nearly 8 years on numerous projects. Jorge was our Hispanic marketing consultant and worked on extensive television, radio and print campaigns helping us understand the market, their needs, providing copy writing, translations and assistance with production and direction. We found his insights into the market along with the ability to help us produce appropriate, impactful and ultimately successful campaigns invaluable. As we evaluated the success of those efforts, our Hispanic guests became our most loyal guests coming to us at rate nearly twice that of the general population. We credit Jorge and his role in our work in helping to build those relationships. I found Jorge to be creative, thoughtful, timely in the present and future, strategic and strong on execution. He was a valuable partner in the company’s growth.”
Joe Adney Chief Marketing Officer, Black Bear Dinner
“I have had the privilege of working with Jorge for many years. Over that time I have been continually impressed with his work ethic, knowledge and creativity. Jorge’s insight into the Hispanic market is phenomenal and his understanding of his audience and his ability to create spots that resonate in the community has always been on point. Jorge is not only successful at creating outstanding original work but his ability to adapt general market spots for the Hispanic market is a unique skill that he has mastered. I have really enjoyed my time working with Jorge and highly recommend him.”
Mike Miller, Co-owner / Editor MWP